Bilberry & Eye Health: Bilberry's anthocyanosides help regenerate rhodopsin, the purple pigment that is used by the rods in the eye for night vision.
Anthocyanidins in Bilberry may also help protect the retina.. Studies conducted in the 1960s, 70s, and 80s suggest that improve symptoms of a variety of visual disturbances including nearsightedness, cataracts, and macular degeneration, probably due to Bilberry's ability to increase circulation to the small blood vessels of the eyes responsible for visual function.
Bilberry is best known for its reported ability to improve and protect vision, especially for the elderly and diabetics. One preliminary trial found that supplementation with a standardized extract of bilberry improved signs of retinal damage in some people with diabetic retinopathy.
Bilberry & Circulatory Health: As Bilberry has potential for strengthening the capillaries and increasing blood flow, both of which could be of benefit to people with vascular disorders, including varicose veins. Bilberry may also prevent blood vessel thickening due to diabetes.
Bilberry Complex: NOW Bilberry Complex is Standardized to contain min. 25% anthocyanidins. With additonal beta carotene and citrus bioflavanoids.